Product photography transformed
Product photography transformed
Owl Labs partnered with Fresco to craft 3D virtual environments that showcase their 360-degree conferencing technology in an engaging and on-brand way. After several successful collaborations, virtual photography has become a mainstay of every Owl Labs product launch. This innovative approach replaces conventional product photography, offering a limitless asset creation strategy that elevates website visuals to stunning heights.
Owl Labs is the smart device ecosystem for fully immersive hybrid meetings.
Virtual Photography / 3D Visualization
“We went from 'let’s try this out' with virtual photography, to it becoming a staple part of how we launch a new product. We get overwhelmingly positive feedback from our sales team, about how the renders help customers visualize the products in the space, and we see that these assets perform better in advertising and help drive traffic.”
The power of virtual photography
3D product photography offers total creative freedom and a limitless curation of styles, lighting, furniture, and overall vibes not possible with traditional photography. It removes the burden of time-consuming and expensive physical staging, replacing it with a swift, highly collaborative, and exciting creation process.
It also allows for creative re-use of 3D assets and 3D scenes, reimagining and leveraging existing assets into new and exciting product shots. We can produce a strong product story in a nimble way, focusing on the detail that takes these shots from great to outstanding.
Making magic happen
The Owl Labs brand is energetic, playful, and colorful. In collaboration with their creative team, we designed conference rooms to perfectly capture this aesthetic, telling their brand and product story in a captivating, educational, and cost-effective way.
“With virtual photography, we achieve results that are better than reality. We create product scenes that are a bit magical, a bit aspirational, which is really on-brand with Owl Labs. It would take exponentially more time and money to create these rooms in real life – this approach removes those restrictions.”
Designing the context
Based on brand direction from Owl Labs, we designed, modeled, textured, and lit, a series of virtual conference room scenes to visualize the Owl Labs products in a variety of room layouts, including wire diagram overlays.
Highlighting tech
Owl Labs’ 360 conferencing products use unique cameras, speakers, and microphones. We created high-fidelity digital twins of their product line -- inside and out -- to emphasize this technology.
A successful partnership
With Owl Labs’ branding direction, and Fresco’s unique set of skills and expertise, we are able to achieve outstanding results. The ongoing collaboration also allows us to push into new creative spaces and ideas, reimagining and leveraging existing assets into new stories. Owl Labs has received positive feedback about these rooms from their sales team, and has also noted an uptick in ad performance and web traffic as a result.
"Fresco is an amazing collaborative partner, with a unique expertise in 3D visualization that is not easy to find. Their high standards and attention to detail take the work from great to outstanding. They are also respectful of our budget – Fresco helps us leverage old and new assets to create fresh and exciting designs to showcase our products.”
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